Bookshop Business Plan

Bookshop Business Plan-88
The minute you do reach out and ask for a hand you realise that everyone has a small fantasy of running a bookshop.And while it’s possible to do all the research and preparation yourself, it can be a challenge to run a pop-up shop on your own, as this will make loo and lunch breaks rather unlikely.

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As you don’t just want to offer customers a product, but really should be sharing with them your love for something, find ways to improve their day; draw them into your space, have them linger and explore.

Engage with people, recommend books and ask for recommendations.

Maybe I am someone who can offer some advice as to how to go about setting up a pop-up bookshop.

In reply to Rachel's email, here's what I've learnt so far: Readers, book lovers, poets, performers and writers will all move within the same circles, especially within one city or town.

Stocking titles from independents separates you from chain bookstores and this will be one of your strongest selling points.

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The ordering process is usually very straightforward.Books readily make people happy and the majority of shops, exhibition spaces and public areas will be thrilled to host a small bookshop. There will always be people who can find something to criticise in even the ventures coming from places of kindness and good intentions.My favourite criticisms so far include: “There are no cool, rare or vintage books”, "It's a bit like the emperor’s new clothes” (I don’t even know if that was criticism), “You've sold out? ” (after which it’s a bit awkward to explain you’re only there for the weekend) and “She obviously just ordered books from a catalogue”.Owning a bookshop may seem a natural and attractive proposition if you love and have a great knowledge of books.However, your love and knowledge have to be combined with business acumen if your bookshop is to succeed.Reach out to a few people such as event organisers, hosts of book clubs and writing groups, and you’ll soon enough find yourself with a strong network to start from as well as many a new friend.Tying your own project in with someone else’s allows you to exchange ideas and look at things from angles you might not have considered.Small publishers are an absolute pleasure to work with.As together we stand proud in the revival of printed books, you’ll find any small publisher will inherently be extremely supportive of your project.But actually, I have a registered business, a business that broke even within a few months of trading, I have a growing stock and books I know to be my bestsellers and I even have returning customers and "regulars".Surely, in the twenty-first century, a bookshop can exist outside of a conventional four-walls space.


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