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Either approach will work, and most case studies use a mixture of both.
A case study is a piece of content, published by a company, that outlines their success or effectiveness in dealing with a client.
Just like any great novel, a good case study has a beginning, a middle, and an end, with a conflict and a resolution.
It’s a wildly effective way to make somewhat complex products real and can go a long way toward improving the way your clients perceive your offerings.
Earlier this year, in fact, we published a case study that showcases how we helped a client boost their revenue by 77% after creating some product descriptions for them.
Case studies are more than just a piece of self-congratulating marketing material (this is an incorrect assumption that many people hold about these unique content types), though.