We intend to develop our team so that our people can grow as the company grows — a mutually beneficial relationship.
In a nutshell, we don’t just intend to market and sell our service, but to market and sell customized information, solutions and a total-quality environment.
The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for an increased demand for market information and services that will enable companies to stay ahead of the pack.
Our services will be positioned very carefully: they will be of extremely high quality, relevant, timely and accurate, tailored to the clients’ needs so as to enable them to make the right decisions, in turn leading towards growth of their companies, benefiting the overall economy.
SWOT stands for strengths, weaknesses, opportunities and threats.
It is the process that businesses use to review all of the information gathered during the situation analysis to determine how that information impacts the business in positive and negative ways.Doing a good job of gathering specific, factual information about the business environment is important to help frame the discussion that will eventually lead to the development of goals, objectives, strategies and tactics.Based on all of the information gathered during the situation analysis, a SWOT analysis is generally done.Our target markets will range from persons in the corporate towers, small or medium businesses, to home institutions needing information on their particular area of concern.The common bond will be the appreciation of the importance of quality information that will enable correct decisions to be made, holding all things equal.These can be summed up in two main divisions — Business and Training Services.Our business services can be taken as marketing research, market research reports, project-based consulting, business and marketing plans, plan consulting and writing, high-level retainer consulting and company registration.Strategies indicate how the company will accomplish its objectives by leveraging its strengths and opportunities, and overcoming its weaknesses and threats.Tactics are operational and indicate exactly what the company will do to achieve its strategies. Her work has been published in "Entrepreneur," "Complete Woman" and "Toastmaster," among many other trade and professional publications.We intend to implement a market penetration strategy that will ensure that we are well known and respected in our respective industry.We will ensure that our services’ prices take into consideration people’s budgets, and that these people appreciate the services, know that it exists, and where to find it.