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Writing a business plan will help you to identify your ideal customers and make clear your specialized services.
Your main clientele will be working parents who have young children and who need someone to help watch their kids during the day.
Depending on your location and the specific needs of your local community, you may also wish to cater your services to a certain demographic.
To give an example, Anne and Robert Kennedy, owners of Annie’s Children’s Center, started their first center in Ann Arbor, Michigan in 1995.
By 2005 they had expanded to three different centers in the greater Detroit area.
Roughly four in five parents utilize some form of child care as they struggle to balance the responsibilities of their jobs alongside being a parent.
Daycares provide a valuable service to these parents. A day care is an excellent business for parents who wish to spend more time with their own children, while at the same time helping other parents by providing high quality child care.
The cheapest business model for a start-up daycare is to run your daycare out of your own home.
In this scenario, you could accommodate up to four or five children without having to pay rent for a separate facility, and your only monthly expenses would be food, toys, and other educational materials.
The kinds of clients you attract will also largely depend on how much you charge and the quality of care you are able to provide.
As high quality childcare is a basic need for most American families, the childcare industry will always have a steady stream of clientele.