Because they take few wedding parties every year, they are able to dedicate themselves wholly to each one at a time, from the planning stages to the actual production.
Nothing is left to chance, everything is arranged so that the guests and clients are catered to like queens and kings, as they deserve to be on this very special day for all involved.
For example Haywood appeals clients who have a need to feel luxurious.
King's clients are already luxurious and don't need to know what this feels like: what they want is a top-down, organized professional who can get them into the sort of place where magic can happen.
Her clients do not have to lift a finger to make connections or invite VIP guests for performances or pictures.
King takes care of all of that with as much ease as everything else.
The value that Alice King brings also fits in with Maslow's hierarchy of needs in the sense that by meeting the basic requirements of human nature, Alice can build a foundation that the client can climb to enjoy even greater bliss than ever thought imaginable.
Alice does this by addressing basic issues first, like the immediate needs of the client -- the shelter/destination issue -- where will the celebration take place, and then the emotional needs -- how will this celebration make the client feel -- followed by the empowerment needs -- how the execution of the celebration will give the client memories to last a lifetime.
Her access to the world of elite entertainers and elite destinations is unrivaled and her clients know and appreciate that.
Thus, while Bentley's may offer something extravagant like performers playing piano while suspended in the air, King offers brilliance -- purposeful refinement, elegance and taste that can only be given through total access to the kind of never-before-seen sites and destinations that people only dream about.