It discusses the size of the target market, the market share you hope to gain, the pricing of your product or service and your projected gross margin.
Your business plan should present what a banker or venture capitalist expects to see, in the order they expect to see it in.
Following a standard business plan outline will keep you on track, and save you from botching your best chance at getting your business funded.
Start from the very beginning understanding that your business plan ought to be specific to your business needs and objectives.
Every business ought to have a plan, but not every business needs a full formal plan with carefully crafted summaries and descriptions.
You’ll want to cover the technology you plan on using, your business location and other facilities, special equipment you might need, and your roadmap for getting your business up and running.
Finally, you’ll want to outline the key metrics you’ll be tracking to make sure your business is headed in the right direction.So don’t include outline points just because they are on a big list somewhere, or on this list, unless you’re developing a standard business plan that you’ll be showing to someone who expects to see a standard business plan.The key elements of a business plan are much the same,whether for a large business or a small business.It's often the most neglected element of the business plan, but it may be the most important, because it tells investors why your business will be successful in very few words.It should include a mission statement, a brief history of your business, and the highlights of your company's growth, your product or service and a summary of future plans.Each member of management should provide a resume, which may be included in an appendix to the business plan, that includes unique experience, past record of accomplishment, any industry recognition or community involvement, how long they have been involved with your company, and their salary.The names of the members of the Board of Directors along with their position on the board, the extent of their involvement with your company, their general background, and any contribution to the company's success should be discussed.It also should explain why you are seeking financing and information about your banking and currency investors.Market analysis describes your industry, gives information about the target market for your product or service and describes how your product or service will meet the needs of the target market.And some people prefer to start with a mission statement, or strategy summary.Others like to focus on the numbers first, so they start with a sales forecast or spending budget. A healthy business planning process will always involve circling back often to check results and revise as necessary.