Dunkin Donuts Business Plan

* With more than 12,500 locations in over 45 countries, we are looking for exceptional franchise candidates to help keep America runnin' on Dunkin' every day.

Both Dunkin’ Donuts and Baskin-Robbins brands are performing well in the Middle East, and the company expects that with time it will be able to establish both brands in China.

The international segment comprises nearly 10% of Dunkin’ Brands valuation, as per our estimates, and a faster growth in this segment could lead to an upside in its valuation.

Theses generic strategies include the differentiation strategy, the cost leadership strategy, and the focus strategy.

While the cost and differentiation strategies are implemented industry wide, the focus strategy is only used for individual business segments.

Dunkin' Brands' high margin business is attractive for existing and new franchises and the company also plans to continue its focus on franchise profitability.

This franchise model can drive faster growth in the number of restaurants and we believe ensuring that the franchise opportunity remains attractive would be key for the company's growth in the future.

Despite the change in name, Dunkin’ will continue to offer doughnuts, including its popular Munchkins and seasonal menu additions.

The company, which has more than 12,500 stores in the U. and other markets, bills itself as the largest doughnut seller in the U. with global sales of more than 2.9 billion annually.

The restaurant chain announced on Tuesday that it’s dropping the word “Donuts” from its name and renaming itself “Dunkin’.” The shortened branding will align with the company’s emphasis on coffee and other beverages, Dunkin’ Brands said. “We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for generations to come.”A redesigned logo maintains Dunkin’s pink-and-orange color scheme and its familiar font.

The Canton, Massachusetts-based company also noted that fans have long referred to its stores as simply Dunkin’.“Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers,” Dunkin’ Brands’ CEO and Dunkin’ U. The new branding will appear on packaging, advertising, Dunkin’s website and social media channels beginning Jan. Stores will also feature new signage, while some locations utilizing Dunkin’s new design format have already tested the new name over the past year.


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