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Where the institute started as a small association they have now grown as the most important cancer institute of the Netherlands.
Low involvement is when people make a decision where’s only a small risk of economic of psychosocial loss (FMCG).
Low involvement decision purchases also depend on the target group, brand loyal buyers will more easily decide to buy the product again.
Unlike his contemporaries Robert Hooke and Marcello Ma...
Read more Antoni van Leeuwenhoek is best remembered as the first person to study bacteria and "animalcules," or one-celled animals, now known as protozoa.
To gather more money the institute used their 100 year anniversary make a huge campaign and get the attention for the breakthrough in research of cancer.
The goal of the campaign of the Antoni van Leeuwenhoek hospital was to collect 5 million euros before the end of October for their research on personal treatment for cancer. The campaign of Antoni van Leeuwenhoek focuses on collecting money to develop new technology for the treatment of cancer.The grid, as explained here above shows us how people are motivated to donate money and the campaign makers try to use this knowledge in their process to develop the message.The campaign uses a strategy to make donating itself a low involvement decision.This improvement can make cancer a chronical disease and people no longer die from it.The knowledge is there but now the institute needs money to develop the necessary technology.Anton Van Leeuwenhoek 1632-1723 Dutch Microscopist and Scientist Known as the father of microbiology, Anton van Leeuwenhoek was a Dutch scientist who was the first to use a microscope to observe bacte...Read more Anton Van Leeuwenhoek 1632-1723 Dutch microscopist and biologist who was among the first to study biological specimens with a microscope.Communication objectives analyses There are, according to Rossiter and Bellman 5 different communication objects: category need, brand awareness, brand preference, brand action intention and purchase facilitation.The campaign focuses on awareness and action intention.This makes people feel better about themselves and thus donating adds extra value on their lives.Elaboration likelihood model The elaboration likelihood model says that there are two ways of using information before making a decision.