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The message that clothing contains is basically a way of nonverbal communication with gender, ethical and power aspects. A suit can make a person feel more confident and organized, which would eventually change even the gestures and the manner of talking of the person or for instance wearing jeans after a suit may change the conduct of a person to a very liberal and feeble one [Hollander 58].
Long ago people started wanting to stand out from the crowd and be different from other people by means of changing their clothing.
Conclusion Fashion is more powerful than any tyrant Malcolm Barnard Introduction: For hundreds of years people have put some message in the type of clothing they wore.
Nevertheless, it is necessary to say that at the present moment fashion has a deeper influence on the life of people and possess more than just frivolous reasons for its existance.
Some examples of these standing out became very popular and were followed by more people. Nowadays, fashion is sometimes defined as a constantly changing trend, favored for frivolous rather than practical, logical, or intellectual reasons.
Historically the social message has wildly transformed.
It is very easily trace in Diana Cranes book Fashion and it social agendas.
This can be simply proved by analyzing the reaction of the people on the street on people wearing different types of clothing.
The preference is always given to people dressed in business style, personifying their dignity and seriousness in everything.
This especially touches extraordinarity in clothing (a very expressive personal identity) or an obvious lack of taste and vulgarity.
Malcolm Barnard in his book Fashion as communication makes a great work by outlining cultural roles, rules, rituals, and responsibilities that are maintained and constructed by fashion [Barnard 13,34]. It is like an architector that gives his creation any shape he desires and at the same time is the reflection of the architectors belonging to a certain social level, a certain psychological condition and so on.