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Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.
Now that you’ve got an outline or a template in place, it’s time to fill it in.
We’ve broken it down by section to help you build your plan step-by-step.
Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment.
When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.
To define your values, think about all the people your company is accountable to, including owners, employees, suppliers, customers, and investors.
Now consider how you’d like to conduct business with each of them.
Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview you can copy into your blank document to get you started (and avoid the terror of facing a blank page).
Here’s a sample business plan outline: You can also start with a business plan template, and use it to inform the structure of your plan.
Laying out a business plan helped us identify the ‘unknowns,’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves.”“We own a bricks-and-mortar and ecommerce jewellery business that moved from Magento over to Shopify.
We created a business plan for the move, just as we did with our original website and ecommerce business.