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Sure, you’ll tell your potential customers about the balcony that leads off the master bedroom, the distance to the beach, and the amenities of the town in which the properties are located.But your customers will also want to know other details: can they let the property while they’re not using it, for example?And you want to do this in much the same way that Martin Luther King would have done with his captivated audience on that memorable day in 1963.
Even if they can afford it, they’re unclear if it would be a good investment.
To convince the members of your audience that they want to buy one of your properties, you’re going to have to conduct quite a detailed pitch.
What kind of returns will that bring, and will these be enough to offset the purchase price? And how about the facilities the local authority will provide?
What kind of sanitation and waste facilities does the property have?
And it’s true you’re likely to find all of these somewhere in the conclusion of an essay.
"Words and phrases like 'recap', 'summary' and 'restatement of your thesis' don't accurately describe what an essay conclusion is.The conclusion to an essay is the most purely rhetorical part of the entire piece.By “rhetorical”, we mean a conclusion’s (and indeed the entire essay’s) ability to convince or persuade the reader of certain outlooks or arguments.Let’s imagine you’re delivering a sales pitch for a property company.That company is trying to sell waterfront properties in a desirable holiday location – the Caribbean, say.If you’ve been paying attention you may have seen that we’ve already mentioned “rhetoric” a couple of times so far in this post – and this is no accident.You can’t really talk about essay conclusions without talking about rhetoric.If alarm bells are starting to ring at the mention of rhetoric, quiet them. Phrases like “pure rhetoric” or “empty rhetoric” are often used to suggest that an utterance lacks substance or integrity, or is somehow dishonest or insincere.And those are the last things you want your reader to take away from reading your essay!"How you phrase, structure, and present arguments in your essay conclusion can make the difference between winning over a sceptical audience and leaving them unmoved – which could easily make a difference to your overall grade." So what does all this have to do with how you conclude an essay?This can all seem a bit abstract when we’re dealing with essay writing, so let’s try an analogy.