Tour Operator Business Plan

Tour Operator Business Plan-58
Hence our key success factors will include the following: Sephats Tours intends to provide individual and group travel to leisure clients.As it grows it will take on people and expand into related markets and services. Thus far the directors have contributed one hundred and sixty seven thousand pula (P167,000) to purchase a Mercedes Benz mini bus currently in its possession and P30,000 for cash expenses.

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With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting.

This is particularly so with the organisation looking at establishing a clear advantage(s) in an increasingly competitive market.

This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry.

We will ensure that our prices take into consideration peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to contact us.

The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies.

Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades.

This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.


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